This blog post summarizes research published in the latest issue of the PR Journal. Social media drastically impacts the world of public relations, influencing the perceptions key stakeholders have of organizations (Kim & Brown, 2015). For decades, before the rise of social media, organizations had almost complete control over their message and how it was presented … Continue reading Social Care and Professional Standards: Developing an Ethical Decision-Making Model
Public relations professionals and educators are facing some of the same challenges in and out of the classroom. One of the biggest facing educators today is the rapid evolving use and implementation of social media in campaigns and the workplace.. These changes are happening quickly and at times, are very hard to keep up with … Continue reading Social Media and Public Relations Pedagogy: The Rise of the Social Education Economy
Freberg, Karen, Palenchar, Michael J., & Veil, Shari R. (2013). Social media bookmarking services: Managing and sharing information from a centralized source. Public Relations Review, 39(3), 178-184. Summary Social media outlets are becoming mainstream venues for strategic communication practitioners, and how information is shared is critical. Analysis of social bookmarks regarding H1N1 demonstrate the CDC … Continue reading Social Media Bookmarking Services: Managing and Sharing Information from a Centralized Source
Freberg, Karen, Saling, Kristin, Vidoloff, Kathleen, G., & Eosco, Gina (2013). Using value modeling to evaluate social media messages: The case of Hurricane Irene. Public Relations Review, 39(3), 185-192. Summary Advances in social media have opened a world of opportunities for crisis communication professionals and public affairs specialists for sharing information across public and private … Continue reading Using Value Modeling to Evaluate Social Media Messages: The Case of Hurricane Irene