Tag Archives: Strategic communication

Author(s), Title and Publication Snoeijers, E. M., & Poels, K. (2018). Factors that influence organisational crisis perception from an internal stakeholder’s point of view. Public Relations Review, 4465-74. doi:10.1016/j.pubrev.2017.12.003 Summary Organizational crisis is broadly defined as the perception(s) of an unforeseen event that imperils expectations of stakeholders and impacts negatively an organization’s performance. The authors … Continue reading Internal Factors Communication Leaders Use to Predict a Crisis

Freberg, Karen, Palenchar, Michael J., & Veil, Shari R. (2013). Social media bookmarking services: Managing and sharing information from a centralized source. Public Relations Review, 39(3), 178-184. SummarySocial media outlets are becoming mainstream venues for strategic communication practitioners, and how information is shared is critical. Analysis of social bookmarks regarding H1N1 demonstrate the CDC was … Continue reading Social Media Bookmarking Services: Managing and Sharing Information from a Centralized Source

Topic: Motivating Language Author(s), Title and Publication Sharbrough, W. (2006). Motivating Language in Industry. Journal of Business Communication, 43(4), 322-343. Summary This study examined leaders’ use of motivating language (ML) and several key employee outcomes at the southeast regional division of a Fortune 500 company. Motivating language theory (MLT) predicts that leaders can improve subordinates’ … Continue reading Motivating Language in Industry

Fröhlich, Romy & Schöller, Clarissa. (2012). Online brand communities: New public relations challenges through social media. In Sandra C. Duhe (ed.), New media and public relations (2nd ed., pp. 86-95).  New York: Peter Lang Publishing Inc. Summary With the advent of the social web, online brand communities (BCs) have spread rapidly. But, what exactly is … Continue reading Online brand communities: New public relations challenges through social media

Topic: Motivating Language and Employee Performance Author(s), Title and Publication Mayfield, J., Mayfield, M., & Kopf, J. (1995). Motivating Language: Exploring Theory with Scale Development. Journal of Business Communication, 32(4), 329-344. Summary Little research has been conducted to explore the roles that leader’s language plays in strategic communication with members. This study proposed and tested … Continue reading Motivating Language: Exploring Theory with Scale Development

Walton, Laura Richardson; Seitz, Holli H.; & Ragsdale, Kathleen. (2012). Strategic use of YouTube during a national public health crisis: The CDC’s response to the 2009 H1N1 flu epidemic. Case Studies in Strategic Communication, 1, article 3. In mid-April 2009, a new strain of influenza (later termed the 2009 H1N1 flu) was identified in a … Continue reading Strategic use of YouTube during a national public health crisis: The CDC’s response to the 2009 H1N1 flu epidemic