Tag Archives: CDC

January 20, 2014[Research Library], Digital Media Research Center, DMRC - Crisis, DMRC - Health Communications, DMRC- Digital/Social Media, HealthCDC, crisis communications, H1N1, public relations, public relations research, social media, Strategic communication, TwitterInstitute for Public Relations

Freberg, Karen, Palenchar, Michael J., & Veil, Shari R. (2013). Social media bookmarking services: Managing and sharing information from a centralized source. Public Relations Review, 39(3), 178-184. Summary Social media outlets are becoming mainstream venues for strategic communication practitioners, and how information is shared is critical. Analysis of social bookmarks regarding H1N1 demonstrate the CDC … Continue reading Social Media Bookmarking Services: Managing and Sharing Information from a Centralized Source →

January 31, 2013[Research Library], Digital Media Research Center, DMRC- Digital/Social MediaCDC, Facebook, Framing, healthcare, social media, TwitterInstitute for Public Relations

Austin, Lucinda L. (2012). Government’s use of social media to frame health information: A review of the U.S. Centers for Disease Control and Prevention’s social media practices. In S.C. Duhe (Ed.), New Media and Public Relations (2nd ed., pp. 209-217). New York: Peter Lang Publishing Inc. Summary Exploring the U.S. Centers for Disease Control and … Continue reading Government’s use of social media to frame health information: A review of the U.S. Centers for Disease Control and Prevention’s social media practices →

August 20, 2012[Research Library], Digital Media Research Center, DMRC - Crisis, DMRC - Health Communications, HealthCDC, crisis communications, Emergency and risk management, Pandemic, social media, Strategic communication, YouTubeInstitute for Public Relations

Walton, Laura Richardson; Seitz, Holli H.; & Ragsdale, Kathleen. (2012). Strategic use of YouTube during a national public health crisis: The CDC’s response to the 2009 H1N1 flu epidemic. Case Studies in Strategic Communication, 1, article 3. In mid-April 2009, a new strain of influenza (later termed the 2009 H1N1 flu) was identified in a … Continue reading Strategic use of YouTube during a national public health crisis: The CDC’s response to the 2009 H1N1 flu epidemic →