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All posts by Michelle Hinson

[Research Library], MC - Digital/Social Media

ABSTRACT This article reports on a nine-year longitudinal analysis studying how social and other emerging media technologies are bringing dramatic changes to how public relations is practiced. The major finding in the 2014 study involves Twitter narrowly replacing Facebook for the first time as the most frequently accessed new medium for public relations activities. LinkedIn … Continue reading An Updated Examination of Social and Emerging Media Use in Public Relations Practice: A Longitudinal Analysis Between 2006 and 2014 →

[Blog], [Research Library], Measurement Commission

If you work in communication/communications/public relations or anything else we choose to call it (because we don’t exactly agree on terminology) and you love to quantify results (though we don’t exactly agree on how to do it) then this month is for you. Our pals at the International Association for the Measurement and Evaluation of … Continue reading Measurement Month at Midpoint: Barcelona Principles 2.0, Impressions Take Center Stage →

Hinson and Wright
[Blog], [Research Library], Digital Media Research Center, MC - Digital/Social Media, Measurement Commission

For the past eight years, we have conducted an annual survey measuring how social and other new media technologies are being used in public relations practice. Results of our research have been published in various journals and each year we’ve given reports about our findings to audiences at academic and practitioner conferences. Although others have … Continue reading Examining How Social and Other Emerging Media Are Being Used in Public Relations →

[Research Library], Digital Media Research Center, MC - Digital/Social Media, Measurement Commission

Using their previous research as a foundation for their newest study, Wright and Hinson examine the continuing impact social media are having on public relations practice. They find these new technologies are dramatically changing public relations and the way it is practiced. Results of this year’s research show considerably more agreement in some areas than was … Continue reading An Analysis of the Increasing Impact of Social and Other New Media on Public Relations Practice →