The Conference Board and Ragan Communications examined the election-related initiatives companies are launching internally leading up to the elections, and how communicators manage election-related reputational risks. An online survey of 1,031 Americans was conducted from April 25 – May 4, 2024. Key findings include: 1.) Companies said they planned two initiatives internally: –Encouraging employees to vote … Continue reading What Initiatives Are Companies Launching in an Election Year?
Ragan and The Conference Board researched the advanced use of generative AI in marketing and communications and how much AI’s unedited creative output can truly support brand differentiation without human expertise. An online survey of 93 senior and 71 junior/mid-level marketing and communications professionals was conducted from Sept. 12 – Oct. 3, 2023. Key findings include: … Continue reading Does AI Make Human Expertise More Vital in Comms?
This summary is provided by IPR based on the original study by HarrisX and Ragan Communications HarrisX and Ragan Communications examined how CEOs and communication leaders view each other’s roles and responsibilities, what they value most, and when they believe responses to public policy issues are necessary. An online survey of 182 CEOs and 178 … Continue reading Do CEOs and CCOs Agree on What Matters?