Ragan and The Conference Board researched the advanced use of generative AI in marketing and communications and how much AI’s unedited creative output can truly support brand differentiation without human expertise. An online survey of 93 senior and 71 junior/mid-level marketing and communications professionals was conducted from Sept. 12 – Oct. 3, 2023. Key findings include: … Continue reading Does AI Make Human Expertise More Vital in Comms?
Authors, Title and Publication Treem, J. W., Dailey, S. L., Pierce, C. S., & Leonardi, P. M. (2015). Bringing technological frames to work: How previous experience with social media shapes the technology’s meaning in an organization. Journal of Communication, 65(2), 396-422. This study examines the expectations that workers have regarding enterprise social media (ESM). ESM is increasingly … Continue reading Bringing Technological Frames to Work: How Previous Experience with Social Media Shapes the Technology’s Meaning in an Organization