This summary is provided by the IPR Organizational Communication Research Center Integral analyzed the current state of the U.S. workplace and how employees feel about it. An online survey of 2,004 full-time employed adults in the U.S. was conducted from June 13 – 26, 2023. Key findings include: 1.) 80% of Gen Z respondents described their … Continue reading Do Employee and Corporate Values Align?
This summary is provided by the IPR Organizational Communication Research Center The Survey Center on American Life analyzed how Americans’ work plays a role in their self identity and explored whether work gives people a sense of purpose. A survey of 5,037 American adults was conducted in June 2022. Key findings include: 1.) 81% of … Continue reading Identity and Fit in the Workplace
This summary is provided by the IPR Digital Media Research Center PwC analyzed how artificial intelligence (AI) will change how business is conducted in 2024. A survey of 1,026 U.S. executives was conducted from Aug. 16 – Sept. 13, 2023. Key findings include: 1.) 73% of U.S. companies have already adopted AI in “at least some” … Continue reading How AI Will Impact Business in 2024?
As the world becomes increasingly polarized and experiences turmoil, scholars have envisioned different ways that public relations can contribute to the common good. For example, Shen and Jiang (2021) renewed the call for a community approach to public relations, echoing the proposition by Kruckeberg and Starck (1988) that public relations should be about restoring and … Continue reading The Role of Identity in Internal Community Development
Ragan and The Conference Board researched the advanced use of generative AI in marketing and communications and how much AI’s unedited creative output can truly support brand differentiation without human expertise. An online survey of 93 senior and 71 junior/mid-level marketing and communications professionals was conducted from Sept. 12 – Oct. 3, 2023. Key findings include: … Continue reading Does AI Make Human Expertise More Vital in Comms?
This summary is provided by the IPR Digital Media Research Center Accenture researched “AI maturity” across the industry, which was defined as the degree to which organizations have mastered AI-related capabilities in the right combination to achieve high performance for customers, shareholders, and employees. A survey of 1,615 C-suite executives at 1,176 of the world’s … Continue reading How Do Organizations Use AI To Set Themselves Apart?
This blog is provided by the IPR Organizational Communication Research Center Last month, I shared my research on employee listening and its connection with engagement with the IPR Board of Trustees and ELEVATE members in the Greater Chicago area — a brief conversation after my talk involved the concept of organizational justice. Employee communication leaders … Continue reading What Does “Fairness” Mean to Employees? New Tools for Evaluating Internal Communication
This summary is provided by the IPR Organizational Communication Research Center Dr. Chuqing Dong, Dr. Yafei Zhang, and Dr. Song Ao investigated how an organization’s strategic communication on corporate social responsibility (CSR) can engage employees in CSR initiatives cognitively, emotionally, and behaviorally. An online survey of 78 MBA students at a public university in the … Continue reading Engaging Employees in Corporate Social Responsibility Initiatives through Strategic Communication
This summary is provided by the IPR Center for Diversity, Equity, and Inclusion based on the original study in the Social Science Research Network. Dr. Jung Ho Choi and colleagues examined how the diversity of a company’s workforce affects jobseekers’ decisions. An experiment of 178,862 different jobseekers was conducted using an online job listings platform from … Continue reading Do Jobseekers Value Diversity Information? A Mixed Methods Investigation
This blog is provided by the IPR Organizational Communication Research Center. Globally, organizations struggle with bridging the reputation divide and trust deficit among employers and employees while striving to improve engagement. According to a brand credibility gap study, just 19% of employees feel aligned with their employer’s brand.1 Worldwide, the state of employee experience is … Continue reading Communications is a Team Sport: Involving Employees as Partners and Brand Advocates
This blog post is provided by the IPR Organizational Communication Research Center. Summary There is a growing consensus within corporate communication that employees are important communicators. One of the most frequently used concepts for describing employees’ active role as communicators is the concept of ambassadorship. To gain a better understanding of employees’ role as ambassadors … Continue reading Employees as Ambassadors: Embracing New Role Expectations and Coping with Identity-Tensions.