Smith, Brian G., Smith, Staci, B., & Knighton, Devin (2018). Social media dialogues in a crisis: A mixed-methods approach to identifying publics on social media. Public Relations Review, 44, 562–573. Summary Despite the promise of social media to engender dialogue, research commonly prioritizes monologue—analyzing the strategies organizations use in targeting publics. This is especially the … Continue reading Social Media Dialogues in a Crisis: A Mixed-Methods Approach to Identifying Publics on Social Media
[Research Library], Digital Media Research Center, DMRC - Crisis, DMRC - Engagement, DMRC - Influence, DMRC - Measurement, DMRC- Digital/Social Media, Latest Research Digital Media Research CenterCrisis, Engagement, influence, measurement, Social NetworkingSmith, Brian G., Smith, Staci, B., & Knighton, Devin