The Conference Board and Ragan Communications examined the election-related initiatives companies are launching internally leading up to the elections, and how communicators manage election-related reputational risks. An online survey of 1,031 Americans was conducted from April 25 – May 4, 2024. Key findings include: 1.) Companies said they planned two initiatives internally: –Encouraging employees to vote … Continue reading What Initiatives Are Companies Launching in an Election Year?
The Conference Board analyzed job satisfaction among U.S. workers based on their perceptions of their current role and workplace environment. An online survey of 1,699 working adults was conducted from Nov. 1–23, 2023, in the United States. Key findings include: 1.) There is a widening gap in job satisfaction as 65% of men reported being … Continue reading Who is Happiest at Work?
Ragan and The Conference Board researched the advanced use of generative AI in marketing and communications and how much AI’s unedited creative output can truly support brand differentiation without human expertise. An online survey of 93 senior and 71 junior/mid-level marketing and communications professionals was conducted from Sept. 12 – Oct. 3, 2023. Key findings include: … Continue reading Does AI Make Human Expertise More Vital in Comms?