Yi Luo | Institute for Public Relations

June 21, 2018[Research Library], OCRC - Engagement, OCRC - Leadership Communications, Organizational Communication Research Centeremployee engagement, leadership, organizational communication, trustYi Luo

Author(s), Title and Publication Jiang, H., & Luo, Y., (2018). Crafting employee trust: From authenticity, transparency to engagement. Journal of Communication Management, 22(2), 138-160. doi.org/10.1108/JCOM-07-2016-0055 Summary Employee trust has been consistently linked to engagement, a fundamental driver of business success and organizational growth. Gaining employee trust is a critical component of effective leadership, and consistency … Continue reading Crafting Employee Trust: From Authenticity, Transparency to Engagement →

November 10, 2014OCRC - Internal Communicationsemployee communication, employees’ emotion management, internal activism, listening, management communication, organizational change, public relations leadership, Upward CommunicationYi Luo

Topic: Organizational Change, Internal Activism Authors, Title and Publication Luo, Y., & Jiang, H. (2014). Effective public relations leadership in organizational change: A study of multinationals in Mainland China. Journal of Public Relations Research, 26(2), 134-160. Summary Organizational change is prevalent as organizations try to adapt to a changing environment and jostle for competitive advantage. Employees often … Continue reading Effective Public Relations Leadership in Organizational Change: A Study of Multinationals in Mainland China →

August 25, 2014OCRC - Culture and Values, OCRC - Leadership Communicationsemployee communication, employees’ emotion management, empowerment, internal activism, internal media, management communication, organizational change, strategy implementationYi Luo

Topic: Employee Communication, Internal Activism, and Organizational Change Authors, Title and Publication Luo, Y., & Jiang, H. (2014). Empowerment and internal activism during organizational change: A relocation story in China. International Journal of Strategic Communication, 8, 1-28. Summary This study, contextualized in a leading multinational food and beverage giant operating in Mainland China, investigated how … Continue reading Empowerment and Internal Activism During Organizational Change →

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