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All posts by Yunna Rhee

[Research Library], OCRC - Communication Behaviors, Organizational Communication Research Center, , , , ,

Topic: Measurement of Employee Communication Behavior Author(s), Title and Publication Kim, J-N, & Rhee, Y. (2011). Strategic Thinking about Employee Communication Behavior (ECB) in Public Relations: Testing the Models of Megaphoning and Scouting Effects in Korea. Journal of Public Relations Research, 23(3), 243-268. Summary This study examined how to facilitate positive employee communication behavior (ECB) … Continue reading Strategic Thinking about Employee Communication Behavior (ECB) in Public Relations: Testing the Models of Megaphoning and Scouting Effects in Korea →

[Research Library], OCRC - Culture and Values, Organizational Communication Research Center, Public Affairs, , , , , , , , ,

Topic: Employee Public Organization Relationships and Relationship Management Author(s), Title and Publication Rhee, Y. (2004). The employee-public-organization chain in relationship management: A case study of a government organization. Institute for Public Relations. Summary This study examined the critical roles that employees play in an organization’s relationship building process with its publics. An in-depth case study … Continue reading The employee-public-organization chain in relationship management: A case study of a government organization →

[Research Library], Organizational Communication Research Center, Relationships

This study examines the critical roles that employees play in an organization’s relationship-building with its publics. The findings suggest that employees who have high levels of commitment and use symmetrical cultivation strategies contribute significantly to positive organization-public relationships. The study also found that employment empowerment can occur through participation in public relations programs for external … Continue reading The Employee-Public-Organization Chain in Relationship Management →