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IPR is featuring research and some of the many Latino pioneers who have had an impact on the field of public relations in celebration of Hispanic Heritage Month. The Hispanic Marketing Council explored Hispanic individuals’ perspectives of Hispanic representation in the media and brands. A review of surveys, census data, and past Nielsen findings was conducted … Continue reading How Hispanic Audiences Use and Perceive Media
This summary is provided by the IPR Organizational Communication Research Center In 2021, 47 million employees quit their jobs (U.S. Bureau of Labor Statistics, 2022). Dubbed as the Great Resignation, the trend of workers voluntarily leaving their work continues this year, with 44% becoming job seekers (Iacurci, 2022). In this post, I introduce an alternative … Continue reading Rethinking Internal Public Relations: The Importance of Community Building
Topic: Employee Public Organization Relationships and Relationship Management Author(s), Title and Publication Rhee, Y. (2004). The employee-public-organization chain in relationship management: A case study of a government organization. Institute for Public Relations. Summary This study examined the critical roles that employees play in an organization’s relationship building process with its publics. An in-depth case study … Continue reading The employee-public-organization chain in relationship management: A case study of a government organization