CommTech: Defining the Concept and Exploring the Maturity of Communication Departments and Agencies in the Field

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Recently, the term “CommTech” (Communication Technology) has entered the professional discourse – inspired by a related debate in marketing, called “MarTech”. The discussion goes beyond the traditional use of digital instruments and platforms, such as social media, websites or intranets for stakeholder communications. But what is the phenomenon of CommTech about, exactly? And how mature are communication departments and agencies in this respect? ...

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Pioneer Joe Belden (1915-2005)

IPR is featuring some of the many Hispanic and Latino pioneers and modern-day heroes to celebrate Hispanic Heritage Month. In 1915, Joe Belden was born to Mexican parents in Texas. He spent his early childhood in Mexico, eventually graduating from high s ...

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How To Use Two-Way Communication To Build Trust And Retain Top Talent

This summary is provided by IPR based on the original study by Future Forum (Slack Technologies) Future Forum (Slack Technologies) examined how leadership transparency affects employee retention. A survey of 10,569 workers and managers in the U.S., Australia, France, Germany, Japan, and the U.K. was conducted from July 28 — Aug. 10, 2021. Key findings include: 66% of executives b ...

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How Can PR and Comms Use the ‘E’ to Fix ESG’s Reputation?

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As a blend of three words—environmental, social and governance—ESG’s reputation is now tainted. Those three letters have now transformed into shorthand for much hype and no actual impact, as their collection of objectives provides no unified and coherent guide for investors and companies. Recent high-profile controversies contributed to this problem. Tariq Fancy, former global chief investment officer for sustainable investing ...

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Director Perspectives on ESG

This summary is provided by IPR based on the original study by PwC PwC uncovered the views of public company directors on a variety of environmental, social, and governance (ESG) matters. A survey of 851 U.S. directors was conducted in October 2021. Key findings include: 64% of directors said ESG factors are lin ...

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Minority Employee Mental Health During COVID-19

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This summary is provided by the IPR CDEI Mental Health Resource Center based on the original study by The Harris Poll and CVS Health The Harris Poll and CVS Health examined how the COVID-19 pandemic affected the mental health of minorities. An online survey of 1,986 U.S. adults was conducted by The H ...

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