IPR is featuring research and some of the many Hispanic pioneers who have had an impact on the field of public relations in celebration of Hispanic Heritage Month. McKinsey & Company examined the economic state of Latino consumers in the United States to identify their spending habits post-pandemic and where their needs were unmet. The data were compiled from a … Continue reading Are Latino Consumers Dissatisfied With Current Product Options?
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All posts by McKinsey & Company
This summary is provided by the IPR Center for Diversity, Equity, and Inclusion McKinsey & Company launched its fourth comprehensive global report on diversity, “Diversity Matters Even More” that investigates the relationship of diversity with financial performance, environmental and social impact, employee satisfaction, and business growth. The report reviewed publicly available data from 1,265 companies across … Continue reading Why Diversity Matters More than Ever →
This summary is provided by the IPR Center for Diversity, Equity, and Inclusion McKinsey & Company analyzed the current state of women in corporate America and their workplace experiences. Data and HR policies from 276 private, public, and social sector companies across the United States and Canada were reviewed. In addition, interviews of 33 women … Continue reading Women in the Workplace 2023 →
This summary is provided by the IPR Digital Media Research Center McKinsey examined the current state of artificial intelligence (AI) and its use in organizations throughout recent years. An online survey of 1,684 participants was conducted from April 11-23, 2023. Key findings include:1.) 55% of respondents reported that their organizations have adopted AI and 40% said … Continue reading Generative AI’s Breakout Year →
McKinsey & Company assessed the needs of Black American consumers and how companies can satisfy those needs. A survey of 25,000 Americans was conducted in the spring of 2021. Key findings include: — Black household spending has increased 5% annually over the past two decades. — In comparison, the growth rate of combined spending by … Continue reading How Brands Can Serve Black American Consumers →
This summary is provided by the IPR Center for Diversity, Equity, and Inclusion. McKinsey & Company examined barriers affecting Black Americans in the digital divide. A literature review was conducted in 2022. Key findings include:1.) The digital divide disproportionately affects Black Americans across adoption, computer ownership, and digital skills.— 50% of Black Americans have the … Continue reading Closing the Digital Divide →
This summary is provided by the IPR Digital Media Research Center. McKinsey & Company examined the evolving role of artificial intelligence (AI) in business. A survey of 1,492 employees was conducted from May 3–Aug. 17, 2022. Key findings include: 1.) AI adoption is 2.5 times higher today than in 2017. 2.) 27% of employees developing AI … Continue reading The State of AI in 2022 →
This summary is provided by the IPR Center for Diversity, Equity, and Inclusion. LeanIn and McKinsey & Company explored the current state of gender diversity in the workplace. A survey of over 40,000 employees was conducted in 2022 along with a series of interviews with women of diverse identities, including women of color, LGBTQ+ women, … Continue reading Women in the Workplace 2022 →
This summary is provided by IPR based on the original study by McKinsey & Company McKinsey & Company examined trends in employee resignation and established five groups of employees based on their motivations at work. A survey of 13,382 employees in Australia, Canada, India, Singapore, the U.K., and the U.S. was conducted from February 15 – … Continue reading Are You Searching the Right Talent Pools? →
This summary is provided by the IPR Organizational Communication Research Center based on the original study by McKinsey & Company McKinsey & Company explored why employees are leaving their jobs and how companies can attract and retain talent. An online survey was conducted with 1,364 individuals across the globe who left their job without another … Continue reading How to Win Talent in the Great Resignation →
Summary The authors of this study compiled a broad set of data, both qualitative and quantitative, to learn how LGBTQ+ employees are faring in the workplace today. The authors surveyed 2,000 employees at a variety of organizations worldwide, ranging from entry-level to CEOs, and included both LGBTQ+ and non-LGBTQ+ employees. To focus on LGBTQ+ voices, … Continue reading LGBTQ+ Voices: Learning from Lived Experiences →
McKinsey & Company studied the relationship between diversity on executive teams and the likelihood of financial outperformance. The study utilized publicly available data from 1,039 companies across 15 countries globally. Reviewed materials included corporate websites, annual reports, and other industry websites. Statistics on the proportion of women and ethnic/cultural groups were gathered. Key findings include: … Continue reading Diversity Wins: How Inclusion Matters →