Tag Archives: black consumers

black american news habits
[Research Library], BIPOC - Black/African American, CDEI - Diversity, Equity, and Inclusion, CDEI - Identity, CDEI - Inclusion, Media Relations, , , , , , , , , , , ,

This summary is provided by the IPR Center for Diversity, Equity, and Inclusion Pew Research Center analyzed Black Americans’ experiences, habits, and attitudes around news and information. An online survey of 4,742 U.S. adults who identified as Black was conducted from Feb. 22 – Mar. 5, 2023. Key findings include: 1.) 58% of respondents said local … Continue reading How Do Black Americans Engage with Local News? →

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McKinsey & Company assessed the needs of Black American consumers and how companies can satisfy those needs. A survey of 25,000 Americans was conducted in the spring of 2021. Key findings include: — Black household spending has increased 5% annually over the past two decades. — In comparison, the growth rate of combined spending by … Continue reading How Brands Can Serve Black American Consumers →