By Nicole Lee, San Diego State University PR ROI Channel, CommPRO.biz This week I had the opportunity to jump over to the automotive team and see what they do. That experience helped me see how large and complex PRIME really is. PRIME Research is made up of a large team of people all around the … Continue reading The Life of a PRIME Research Fellow: Week 3
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Relevancy is the eternal challenge for the public relations function, and the intellectual discussion always will be split between those who favor more quantitative measures and those who favor more subjective, qualitative-based metrics. In short, is it numbers or is it relationships that matter most? The answer, of course, is both. As IPR strives to … Continue reading Relevancy, Relationships and Numbers
GAINESVILLE, FL – The 2012 Jack Felton Golden Ruler Award is now open for entry. The award recognizes superb examples of public relations research, measurement and evaluation. Sponsored by the Institute for Public Relations Commission on Measurement & Evaluation, the Jack Felton Golden Ruler Award’s primary objective is to identify research excellence in the field … Continue reading Jack Felton Golden Ruler Award Open for Entry
Measurement and evaluation of communications is an enduring discussion in public relations research and practice. Recently, there has been a move to adopt business and management concepts and language in order to demonstrate the outcomes of PR activity and to demonstrate the creation of value to organizations, brands and reputation. At the recent International Public … Continue reading ROI – The Miami Debate
JetBlue Airways and MWW Group accepted the 2012 Big Apple’s Best Use of Research and Measurement Award for their work on “Flight Plan for the Future: JetBlue Preserves Its Direct Relationship with Pilots”. Sponsored by the Institute for Public Relations (IPR), IPR Measurement Commission members Marianne Eisenmann, Frank Walton and Mark Weiner selected this campaign … Continue reading JetBlue, MWW Group Take a Bite Out of Big Apple Awards
GAINESVILLE, FL – Three major steps toward standards for public relations research and measurement were unveiled today, addressing traditional media analysis, ethics and social media measurement. The Coalition for Public Relations Research Standards will seek additional industry input on the proposed interim standards, followed by review by a panel of major research customers and rigorous … Continue reading Public Relations Research Standards Advance to Customer Panel Review
I have a blog post published May 29th at CommPro.BIZ, “Seeing Is Believing — Why PR People Should Take Infographics More Seriously.” I make two related arguments. I contest that PR people generally have fallen behind other marketing and analytical disciplines in their understanding and use of big data, both for understanding challenges and for … Continue reading PR Needs to Grapple with the Implications — and Power — of Big Data and Images
Research budgets are up, organizations increasingly evaluate outcomes instead of outputs, and the way companies measure PR is related to indicators of success. These are just some of the powerful insights about what appears to be a transformation of PR measurement and evaluation provided by USC Annenberg’s Generally Accepted Practices (GAP) for Public Relations study. … Continue reading Measurement Jumps to 9% of Corporate PR Budgets
The organizers of Bledcom, the legendary international public relations research conference at Lake Bled, Slovenia, have released the program for 2012. The July 6-7 conference breaks into two tracks focused on academic and corporate research. Current and former IPR Trustees, Research Fellows and commission members appearing the program include Don Wright, Rob Wakefield, Ansgar Zerfass, … Continue reading Legendary Research Conference, Stunning Venue
We need a new definition of corporate social responsibility (CSR) to apply not only to corporations, but also to governments, NGOs – any organization that competes for societal resources – thereby helping societies set a sustainable path. The economic crisis is a good opportunity for social scientists to talk to each other, who for decades … Continue reading Making Peace with Capitalism and Ourselves
GAINESVILLE, FL – The Institute for Public Relations (IPR) rebuilt its core financial reserves in 2011 while strengthening its focus on research relevant to public relations practitioners. The audited financials showed a decline of $8,610 in net assets. However, that result included a special grant expense of $69,282 paid to the International Public Relations Research … Continue reading IPR Rebuilds Core Financial Reserves in 2011
GAINESVILLE, FL – Nicole Lee, a master’s student at San Diego State University, is this year’s winner of the Grunig PRIME Research Fellowship. The fellowship − named for James E. Grunig, Ph.D., and Larissa A. Grunig, Ph.D. − is presented by the Institute for Public Relations (IPR) and sponsored by PRIME Research. Lee will enter … Continue reading San Diego State University Masters Student Wins 2012 Grunig PRIME Research Fellowship