Tag Archives: communication audit

Authors, Title and Publication Zwijze-Koning, K. H., De Jong, M. T., & Van Vuuren, M. (2015). Evaluating internal public relations using the critical incident technique. Journal of Public Relations Research, 27(1), 46-62. Summary This study validates the critical incident technique (CIT) as a communication audit method to evaluate internal communication. Communication audit techniques, especially the qualitative approaches … Continue reading Evaluating Internal Public Relations Using the Critical Incident Technique

Topic: Employee Involvement and Trust Author(s), Title and Publication Thomas, G., Zolin, R., & Hartman, J. L. (2009). The Central Role of Communication in Developing Trust and its Effect on Employee Involvement. Journal of Business Communication, 46(3), 287-310. Summary Research has shown that communication plays an important role in developing trust within an organization, and … Continue reading The Central Role of Communication in Developing Trust and its Effect on Employee Involvement