Tag Archives: Communication style

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Authors, Title and Publication Men, L. R. (2015). The Internal Communication Role of the Chief Executive Officer: Communication Channels, Styles, and Effectiveness. Public Relations Review, 41, 461-471. This article reports a study that primarily investigated the role of CEOs in organizational internal communication. Executive leaders, particularly CEOs, play a unique organizational role. As the top … Continue reading The Internal Communication Role of the Chief Executive Officer: Communication Channels, Styles, and Effectiveness. →

[Research Library], Digital Media Research Center, DMRC - Nonprofit, ,

Waters, Richard D., & Jamal, Jia Y. (2011). Tweet, tweet, tweet: A content analysis of nonprofit organizations’ Twitter updates. Public Relations Review, 37(3), 321-324. Many of the relationship cultivation strategies and the dialogic principles assume symmetrical communication is taking place. However, significant amounts of information are shared in a one-way manner, especially in social media. … Continue reading Tweet, tweet, tweet: A content analysis of nonprofit organizations’ Twitter updates →

[Research Library], Digital Media Research Center, DMRC - Blogs, DMRC - Engagement, DMRC - Nonprofit, , , ,

Lovejoy, Kristen; Waters, Richard D.; & Saxton, Gregory D. (2012). Engaging stakeholders through Twitter:  How nonprofit organizations are getting more out of 140 characters or less. Public Relations Review, 38(2), 313-318. While it may seem difficult to communicate in a meaningful manner with 140 characters or less, Twitter users have found creative ways to get … Continue reading Engaging stakeholders through Twitter: How nonprofit organizations are getting more out of 140 characters or less →