Gallup investigated how Americans feel about businesses taking a stance on public issues and current events. An online survey of 5,458 U.S. adults was conducted from May 8-15, 2023. Key findings include: 1.) 59% of respondents think businesses should not take a public stance on current events. 2.) 62% of Democrats thought businesses should take … Continue reading Do Americans Think Businesses Should Take Stances on Current Events?
Summary Although public relations practitioners and researchers frequently tout the ability of Facebook to foster relationships between organizations and publics, sparse research has empirically investigated the specifics of that process. Corporations and nonprofit organizations have different missions and publics with whom they communicate, because they likely use different relationship cultivation strategies via Facebook. This study … Continue reading An Examination of Fortune 500 Companies’ and Philanthropy 200 Nonprofit Organizations’ Relationship Cultivation Strategies on Facebook