Davis + Gilbert researched significant trends and challenges in the public relations industry, including the use of artificial intelligence (AI) and the impact on businesses. A survey of 182 respondents across multiple business sectors was conducted in October 2023, along with a literature review of publicly available deal activity from 2023. Key findings include: 1.) … Continue reading The Impact of AI on the Bottom Line in PR
This blog is provided by the IPR Organizational Communication Research Center. Put “How COVID changed public relations” into Google, and there will be no end of links and references to industry perspectives and well-meant advice, from Marketing Society to PRCA, from PR Moment to Provoke Media. In July 2020, when Ana Adi and I were … Continue reading The Future of PR Isn’t What It Used to Be…
This blog is part of a series called The Future of PR Looks Like Us, a meaningful campaign led by a team of Centennial College public relations and corporate communications postgraduate students in partnership with the Canadian Council of Public Relations Firms (CCPRF). Our goal is to highlight the importance of diversity, equity, and inclusion … Continue reading Educators, Professionals, and Students Consider: What’s the Future of PR?