Tag Archives: profit

In partnership with PR Daily, “How We Did It” is a series featuring IPR Trustees discussing a success in their public relations career. I’m surprised that so many corporate social responsibility (CSR) programs have nothing whatsoever to do with the organization’s unique selling proposition (USP). When I ask why, I often hear, “I inherited it and … Continue reading How We Did It: How We Aligned CSR With Our Unique Selling Proposition