Davis + Gilbert researched significant trends and challenges in the public relations industry, including the use of artificial intelligence (AI) and the impact on businesses. A survey of 182 respondents across multiple business sectors was conducted in October 2023, along with a literature review of publicly available deal activity from 2023. Key findings include: 1.) … Continue reading The Impact of AI on the Bottom Line in PR
IPR is featuring research throughout October in support of National Disability Employment Awareness Month (NDEAM). Business Disability Forum and Open Inclusion researched the experiences and preferences of consumers with disabilities. A survey of 1,001 adults in Great Britain was conducted from Nov. 26 – Dec. 5, 2021. 457 respondents had disabilities, which included sensory, physical, neurodiverse, … Continue reading How Companies Can Address Barriers for Consumers with Disabilities