IPR is featuring some of the many AAPI pioneers who impacted the field of public relations in celebration of AAPI Heritage Month Thelma Garcia Buchholdt was born in the northern Philippines in 1934. After graduating high school, Buchholdt moved to the U.S. and attended Mount Saint Mary’s University and University of Nevada Las Vegas. In 1965 … Continue reading Thelma Garcia Buchholdt (1934-2007)
Summary The COVID-19 pandemic quickly became a global disaster that impacted almost all Chinese and U.S. companies and presented them with new relationship management challenges. The heightened public emotions during the pandemic added more uncertainties to organization-public relationships and were likely to change companies’ relationship cultivation strategies. Companies could not afford to risk losing the … Continue reading Relationship Cultivation via Social Media During the COVID-19 Pandemic: A Comparison between China and the U.S.