Summary The COVID-19 pandemic quickly became a global disaster that impacted almost all Chinese and U.S. companies and presented them with new relationship management challenges. The heightened public emotions during the pandemic added more uncertainties to organization-public relationships and were likely to change companies’ relationship cultivation strategies. Companies could not afford to risk losing the … Continue reading Relationship Cultivation via Social Media During the COVID-19 Pandemic: A Comparison between China and the U.S.
In partnership with PR News, “Lessons Earned” is a series featuring IPR Trustees sharing a difficult lesson. I hate to admit it has been more than two decades since I set out from the University of Kansas, journalism degree in hand, with all the confidence in the world. I was ready to conquer the media industry. In … Continue reading Lessons Earned in Our Nation’s Capitol