Tag Archives: covid

This summary is provided by the IPR Organizational Communication Research Center Summary A critical objective of organizations’ crisis communication is to cultivate a motivated and engaged workforce despite adversities. To enhance organizations’ internal crisis communication practice, this study examined how leaders’ motivational communication can facilitate employees’ crisis coping and promote employees’ organizational engagement. More specifically, … Continue reading How Leaders’ Motivational Language Enhanced Employee Engagement During COVID-19

This summary is provided by the IPR Behavioral Insights Research Center Summary In March 2020, the World Health Organization declared the COVID-19 outbreak a pandemic. As a result, governments implemented lockdown measures to reduce the spread of the virus. This study assessed the effect that COVID-19 had on consumer expenses by examining changes in spending levels. The study … Continue reading How Personality Traits Affected Consumer Behavior During COVID-19

This blog is provided by the IPR Organizational Communication Research Center. Like all crises affecting companies, the COVID-19 emergency brought employee communication to the forefront — this time even more than usual. With physical distancing, employee communication became the primary way to promote closeness between people in organizations. In particular, employee communication managed various challenges … Continue reading How COVID-19 Taught Corporations the Value of Internal Communication

In partnership with Ragan’s PR Daily, “How We Did It” is a series featuring IPR Trustees discussing a success in their public relations career. As a global pharmaceutical company headquartered in Tokyo, Japan, we saw first-hand the gradual shut down of business as the COVID-19 pandemic began to evolve from China, to Japan, then Italy, and … Continue reading How We Did It: Enabling Purpose-Driven Culture During the COVID-19 Pandemic