In partnership with Ragan’s PR Daily, “How We Did It” is a series featuring IPR Trustees discussing a success in their public relations career. As a global pharmaceutical company headquartered in Tokyo, Japan, we saw first-hand the gradual shut down of business as the COVID-19 pandemic began to evolve from China, to Japan, then Italy, and … Continue reading How We Did It: Enabling Purpose-Driven Culture During the COVID-19 Pandemic
In partnership with PR Daily, “How We Did It” is a series featuring IPR Trustees discussing a success in their public relations career. I serve as chief communications officer at Axis, a leading specialty insurer and global reinsurer. At Axis we believe that climate-risk mitigation—the risks associated with climate change—is central to both the future of our … Continue reading How We Did It: Formulating a Comprehensive Stand on Thermal Coal and Oil Sands
In partnership with Ragan, “How We Did It” features IPR Trustees offering insight into an initiative or decision that had a positive impact. When the mega-storm struck Puerto Rico, its devastation went far beyond the island’s citizenry, disrupting a supply chain to health care facilities worldwide. The company mission was a beacon. Puerto Rico has been a … Continue reading How I Did It: How Leading with Values Helped Medtronic Respond to Hurricane Maria
In partnership with Ragan, “How We Did It” features IPR Trustees offering insight into an initiative or decision that had a positive impact. Uncommon ailments manifest in more than physical ways. The isolation of being ‘different’ takes a toll, too. Horizon’s Instagram campaign addresses the unseen effects of such maladies. In the current era of “storytelling,” my … Continue reading How We Did It: #RAREis: Providing a Voice for the Rare-Disease Community