As a blend of three words—environmental, social and governance—ESG’s reputation is now tainted. Those three letters have now transformed into shorthand for much hype and no actual impact, as their collection of objectives provides no unified and coherent guide for investors and companies. Recent high-profile controversies contributed to this problem. Tariq Fancy, former global chief … Continue reading How Can PR and Comms Use the ‘E’ to Fix ESG’s Reputation?
Summary Understanding the antecedents of green consumer behavior (GCB) is crucial for creating effective green marketing communications. The traditional attitude-behavior relationship model excludes affective factors (i.e. emotion), partially leading to inconsistent research findings. To better understand the antecedents of green consumer behavior, this study considers both affective and cognitive (i.e. knowledge) factors. Method A survey … Continue reading Does Integrating Environmental Values and Emotion in Green Marketing Communications Induce Sustainable Consumer Behavior?
This summary is presented by the IPR Behavioral Insights Research Center Key Findings Nudges, interventions that rely on leveraging mental shortcuts, can be more effective for encouraging behaviours than educational interventions that rely on increasing knowledge. Nudges are not a one-size-fits-all solution and need to be tailored with specific contexts and target audiences in mind to … Continue reading Nudging Pro‐Environmental Behavior: Evidence and Opportunities
In partnership with PR Daily, “How We Did It” is a series featuring IPR Trustees discussing a success in their public relations career. I serve as chief communications officer at Axis, a leading specialty insurer and global reinsurer. At Axis we believe that climate-risk mitigation—the risks associated with climate change—is central to both the future of our … Continue reading How We Did It: Formulating a Comprehensive Stand on Thermal Coal and Oil Sands
Bortree, Denise Sevick & Seltzer, Trent (2009). Dialogic strategies and outcomes: A review of environmental advocacy groups’ Facebook profiles. Public Relations Review 35(3), 317-319. This study examined if dialogic strategies utilized by environmental advocacy groups via their Facebook social networking profiles lead to greater dialogic engagement between organizations and visitors. The results offer the first … Continue reading Dialogic strategies and outcomes: A review of environmental advocacy groups’ Facebook profiles