Tag Archives: Environment

This summary is presented by the IPR Behavioral Insights Research Center Key Findings Nudges, interventions that rely on leveraging mental shortcuts, can be more effective for encouraging behaviours than educational interventions that rely on increasing knowledge. Nudges are not a one-size-fits-all solution and need to be tailored with specific contexts and target audiences in mind to … Continue reading Nudging Pro‐Environmental Behavior: Evidence and Opportunities

In partnership with PR Daily, “How We Did It” is a series featuring IPR Trustees discussing a success in their public relations career. I serve as chief communications officer at Axis, a leading specialty insurer and global reinsurer. At Axis we believe that climate-risk mitigation—the risks associated with climate change—is central to both the future of our … Continue reading How We Did It: Formulating a Comprehensive Stand on Thermal Coal and Oil Sands