Tag Archives: IPR

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This roundtable discussion is provided by the IPR Measurement Commission. Members of the IPR Measurement Commission gathered virtually to discuss best practices for communicating metrics with senior leadership. IPR Measurement Commissioner Jason Forget (Regeneron) moderated the discussion. Participants discussed key strategies for effectively communicating the value of metrics, focusing on tailoring approaches for different C-Suite … Continue reading Measurement Roundtable: Selling Measurement to the CEO/CMO →

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Download the Full Report (PDF): Do Actions Speak Louder Than Words? Download the Press Release: MAHA Global and the Institute for Public Relations Unveil Research Findings on the Financial Impact of Corporate Reputation MAHA Global and the Institute for Public Relations conducted research on the relationship between financial performance and reputation. Using MAHA’s Darwin Intelligence … Continue reading Do Actions Speak Louder than Words? →

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This year marks the 25-year-anniversary of the IPR Measurement Commission. Founded in 1997, the mission of the Commission is to develop and promote standards and best practices for research, measurement, and analytics that contribute to ethical, strategic, and effective public relations. In recognition of this important milestone, I’d like to highlight 10 reasons to celebrate … Continue reading Happy 25th Birthday to the IPR Measurement Commission →

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Gainesville, Fla. – The Institute for Public Relations has awarded the 2021 Cision Insights Award to Texas Tech University doctoral candidate Cassandra Hayes. Hayes will receive a $1,000 stipend for publishing a research brief examining the role, impact, and influence of “villians” in perpetuating negative framing of brands and companies through social media channels. The … Continue reading Texas Tech University Doctoral Candidate Wins IPR Cision Insights Fellowship →

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In partnership with PR Daily, “How We Did It” is a series featuring IPR Trustees discussing a success in their public relations career. At an all-day board meeting last April, the Institute for Public Relations (IPR) Board of Trustees suggested we diversify our outreach efforts and create videos featuring IPR’s work. As the CEO of an industry … Continue reading How We Did It: IPR Creates Buzz with “In a Car” Video Series →