This summary is provided by the IPR Digital Media Research Center Summary In today’s social media-dominated world, CEOs’ online communication has extended their roles from not only stewards of their companies, but also social actors that may influence public opinion on social and political issues. Audiences likely expect a certain kind of behavior from CEO communications, … Continue reading Do CEO Social and Political Tweets Impact Perceived Authenticity?
This summary is provided by the IPR Digital Media Research Center Summary Although global corporations regularly use social networking sites to communicate with audiences and build relationships, understanding how differences in cultural background may impact responses (such as likes and retweets) to corporate communication has yet to be fully researched. Both quantitative and qualitative content … Continue reading Individualism vs. Collectivism: How Companies Should Adapt Communication in Different Cultures