Drs. Jieun Shin and Katherine Ognyanova explored how the quality and reputation of news outlets were related to their social media capital, or the resources an organization has generated on its social media accounts. A study of 312 news outlets was conducted by analyzing their Twitter accounts’ metrics in July 2019. Key findings include: The … Continue reading How Does News Outlet Reputation Impact “Social Media Capital”?
Deciding whether, and how, to weigh in on political or societal issues is an increasingly common and difficult challenge for brands. When opinions are so divided, why risk alienating a segment of your customer base? But in today’s environment, staying silent can be even more damaging to a brand’s reputation. More and more often, internal, … Continue reading To Speak Up or Stay Quiet? How Brands Should Think About Engaging on Societal Issues
This summary is provided by the IPR Digital Media Research Center. SummaryAs social movement organizations continue to leverage social media platforms to reach salient publics, understanding the role of hashtags has become a prominent area of activism research. Social movement organizations use hashtags to co-create meaning surrounding various social justice issues by connecting people across … Continue reading Hashtag Activism: Lessons from the #MeToo Movement
This summary is provided by the IPR Digital Media Research Center. SummaryThis study explores how Millennials are engaging in social media activism and whether online activism is driving offline activism behaviors. The results showed that Millennials engage in online activism behaviors to a greater extent than offline activism behaviors. Millennials primarily gratify intrinsic needs for … Continue reading Slacktivists or Activists? Millennial Motivations and Behaviors for Engagement in Activism
This summary is provided by the IPR Digital Media Research Center. SummaryOrganizations are increasingly adopting internal social media (ISM) platforms for communication and interaction among employees. One type of ISM activity is employee ideation, or the process of employees engaging in dialogue to come up with innovative ideas to prepare organizations for uncertain futures. This … Continue reading How Employees Use Internal Social Media to Develop Ideas for Organizations
This summary is provided by the IPR Digital Media Research Center Summary In today’s social media-dominated world, CEOs’ online communication has extended their roles from not only stewards of their companies, but also social actors that may influence public opinion on social and political issues. Audiences likely expect a certain kind of behavior from CEO communications, … Continue reading Do CEO Social and Political Tweets Impact Perceived Authenticity?
This summary is provided by the IPR Digital Media Research Center Summary Although global corporations regularly use social networking sites to communicate with audiences and build relationships, understanding how differences in cultural background may impact responses (such as likes and retweets) to corporate communication has yet to be fully researched. Both quantitative and qualitative content … Continue reading Individualism vs. Collectivism: How Companies Should Adapt Communication in Different Cultures