Yale Program on Climate Change Communication and Meta researched Facebook users’ knowledge, attitudes, beliefs, and policy preferences regarding climate change. A survey of 139,136 Facebook users in 110 global areas, representing 187 countries and territories worldwide, was conducted from Aug. 3 – Sept. 3, 2023 Key findings include: 1.) 89% of respondents in Finland and … Continue reading Perspectives on Climate Change Around the Globe
This summary is provided by the IPR Digital Media Research Center Summary Although global corporations regularly use social networking sites to communicate with audiences and build relationships, understanding how differences in cultural background may impact responses (such as likes and retweets) to corporate communication has yet to be fully researched. Both quantitative and qualitative content … Continue reading Individualism vs. Collectivism: How Companies Should Adapt Communication in Different Cultures