Tag Archives: media richness

Topic: Organizational Assimilation and Communication Technology Author(s), Title and Publication Waldeck, J. H., Seibold, D. R., & Flanagin, A. J. (2004). Organizational Assimilation and Communication Technology Use. Communication Monographs, 71(2), 161-183. Summary This study investigated the nature of organizational assimilation, and employees’ use of three types of communication tools in information seeking to reduce assimilation … Continue reading Organizational Assimilation and Communication Technology Use