Tag Archives: Relationship Cultivation

October 5, 2021[Research Library], Digital Media Research Center, DMRC - Engagement, DMRC - International, DMRC- Digital/Social Media, Latest Research Digital Media Research CenterBenjamin lynn, China, COVID-19, covid-19 in china, Engagement, Jie jin, public engagement, Qiongyao Huang, Relationship Cultivation, rita men, social mediaLinjuan Rita Men

This summary is provided by the IPR Digital Media Research Center. SummaryThis study examined the relationship cultivation strategies and disaster social media functions that China’s Fortune 500 companies used in their Weibo posts during the COVID-19 pandemic. Results showed that both relationship cultivation strategies and disaster social media functions effectively increased engagement between Chinese companies … Continue reading Relationship Cultivation and Public Engagement via Social Media During the COVID-19 Pandemic in China →

June 23, 2021[Blog], Lessons Earned | PR News PartnershipJoseph Czabovsky, Lessons, Lessons Earned, Relationship Cultivation, relationshipsInstitute for Public Relations

In partnership with PRNEWS, “Lessons Earned” is a series featuring IPR Trustees and affiliates discussing a hard-fought lesson or triumph that helped to mold or change their career. Timed for Pride Month, this latest edition features lessons assistant professor Joseph Czabovsky of the University of North Carolina learned about PR during a funeral. It was one … Continue reading Lessons Earned: A Moment at a Funeral Taught Me Everything About PR →

January 31, 2013[Research Library], Digital Media Research Center, DMRC - Engagement, DMRC - Internal Communications, DMRC- Digital/Social Media, RelationshipsHigher Education, NCAA, Relationship Cultivation, social media, SportsInstitute for Public Relations

Woo, Chang Wan & Chung, Wonjun (2012). Social media in relationship-building among collegiate sports organizations: A test of relationship cultivation strategies. In S. Duhé (Ed.), New Media and Public Relations, (2nd ed.,pp. 245–254), New York: Peter Lang Publishing, Inc. Summary Sports organizations and players use various social media platforms to update their fans and promote … Continue reading Social media in relationship-building among collegiate sports organizations: A test of relationship cultivation strategies →

January 31, 2013[Research Library], Digital Media Research Center, DMRC - Engagement, DMRC- Digital/Social Mediacorporate communication, Cross-Cultural, Global Communication, Intercultural, Relationship Cultivation, SNSs, social mediaInstitute for Public Relations

Men, Linjuan Rita, & Tsai, Wan-Hsiu Sunny (2011). How companies cultivate relationships with publics on Social Network Sites: Evidence from China and the United States. Public Relations Review, 38(5), 723-730. Summary The popularity of Social Network Sites (SNSs) has become a worldwide phenomenon. Organizations are now building and maintaining SNS public pages to improve their … Continue reading How companies cultivate relationships with publics on Social Network Sites: Evidence from China and the United States →