Alexander Buhmann | Institute for Public Relations

November 14, 2021[Research Library]Alexander Buhmann, Dennis Schoeneborn, public relations researchAlexander Buhmann

The field of public relations (PR) is strongly concerned with questions surrounding the management of organizations’ identity, relationships, legitimacy, reputation, or trust. At the same time, these concerns rest on one fundamental baseline assumption: that organizations are collective actors in the first place; as proverbial corporate citizens, they engage, build stakeholder relationships, act (ir)responsibly, etc. … Continue reading Treating the Collective Actorhood of Organizations as a Variable: Implications for PR →

February 26, 2021[Blog], [Research Library], Digital Media Research Center, DMRC - Corporate Social Responsibility, DMRC- Digital/Social Media, Latest Research Digital Media Research Centercorporate social responsibility, CSR, intervention, social mediaAlexander Buhmann

Should companies try to hold the steering wheel in online discussions about corporate social responsibility? Our research shows that the reactions of stakeholders are more positive when there is less moderation of discussion by the organization. To broadly engage with the public about societal, environmental, and political issues, is strategically relevant to organizations in their … Continue reading “Hands Off” Social Media →

January 21, 2021[Blog], [Research Library], Latest Research Measurement Commission, MC - Measurement 101, Measurement CommissionAMEC framework, Barcelona Principles, Buhmann, evaluation, measurement, measurement and evaluation, principlesAlexander Buhmann

This blog is provided by the IPR Measurement Commission based on the original article in Public Relations Review. Measurement and evaluation (M&E) have long been said to be the “Holy Grail” in public relations. And the development of professional standards for M&E may be one of the most promising ways to advance public relations practice. Hence, … Continue reading Tracing the ‘March to Standards’ in PR Measurement and Evaluation →

March 16, 2019[Blog], [Research Library]Alexander Buhmann

Download PDF: Reputation and Accountability in the Age of Algorithms Whenever artificial intelligence and algorithms are the topic of conversation among communicators, the focus is usually on how these technologies will take over tactical activities – think of automated reporting, chat bots or big data analytics. This article is not about that. Rather, it is … Continue reading Reputation and Accountability in the Age of Algorithms →

March 2, 2018[Blog], [Research Library], MC - Gold Standard, MC - Measurement 101, Measurement Commission, PRJ - Measurement & EvaluationAlexander Buhmann

This blog post is based on a recent article “Communication Evaluation and Measurement: Connecting Research to Practice” by Dr. Alexander Buhmann, Fraser Likely and Dr. David Geddes of the Task Force on Standardization of Communication Planning/Objective Setting and Evaluation/Measurement Models. For the full article, visit the Journal of Communication Management (Vol. 22 No. 1, 2018 … Continue reading Thoughts on Recent Developments in Communication Evaluation and Measurement →

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