This blog is based on the original journal article in the Public Relations Journal. The National Football League (NFL) has been in a near-constant state of crisis (both self-inflicted and from situations out of its control) for the past several years. Despite being one of the most popular and highest-grossing sports leagues in the world, the American publics … Continue reading What the NFL Concussion Crisis Taught Us: Cultural Ingrainment in Crisis Communication
Plowman, Kenneth D., Wilson, Christopher (2018). Strategy and tactics in strategic communication: Examining their intersection with social media use. International Journal of Strategic Communication, 12(2). 125-144. Summary While public relations industry leaders have proposed a strategic approach to social media, industry research has found that social media practices may be more tactical than strategic. Likewise, … Continue reading Strategy and Tactics in Strategic Communication: Examining their Intersection with Social Media Use
Plowman, Kenneth D.; Wakefield, Robert I.; & Winchel, Beki. (2015). Digital publics: Tracking and reaching them. Public Relations Review, 41(2), 272-277. Summary The utility of this study is to show how social media can reach out to digital publics in the use of tactics in strategic communications planning. A significant difference between traditional media messages … Continue reading Digital Publics: Tracking and Reaching Them
The audience-interaction family crisis model was developed for handling family crises communication that can help the public relations professionals that deal with similar critical situations. The author(s) believe that this is an important model that will help forward public relations theory and practice as it applies to crisis communication involving families in the media focus … Continue reading Public Relations in High Profile Family Crisis Situations