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All posts by Thomas Stoeckle
The future of PR is… …wide open, and to be made by us Turbulent times require calm and collected communicators. Our troubled, post-COVID, conflict- and crisis-ridden times are thus often described as an opportunity for effective communicators to build better relations between organisations and their stakeholders. At the same time, polarised partisan public spheres are … Continue reading The Future of Socially Responsible Public Relations
This blog is provided by the IPR Measurement Commission based on the original blog published by PR Academy In the preface of his latest and final book in the Using Data Better trilogy, Sam Knowles admits that he ‘wrote the books in the wrong order’. He states the ‘unsynchronous chronology’ of starting with data storytelling in … Continue reading Review: Asking Smarter Questions
This blog is provided by the IPR Measurement Commission based on the original blog published by PR Academy As 2022 drew to a close, the time felt right to reflect on a year that was meant to bring a level of calm after the pandemic disruptions. Instead, we got a war in Ukraine, an evolving global … Continue reading How do you measure wicked problems?
This blog is provided by the IPR Organizational Communication Research Center. Put “How COVID changed public relations” into Google, and there will be no end of links and references to industry perspectives and well-meant advice, from Marketing Society to PRCA, from PR Moment to Provoke Media. In July 2020, when Ana Adi and I were … Continue reading The Future of PR Isn’t What It Used to Be…
This blog was originally published on the PR Academy Blog Republication of the blog is provided by the IPR Measurement Commission Those who had or have the pleasure and privilege to work with Mark Weiner – I am one of them as we both serve on the Institute for Public Relations Measurement Commission – or … Continue reading “Begin Simply, Simply Begin”: A Review of PR Technology, Data and Insights
This blog post is provided by the IPR Measurement Commission in celebration of Measurement Month in November. For all the obvious reasons, 2020 feels like ten years rolled into one, so 2010 can seem like a really long time ago. That was when, at the 2nd European Summit on Measurement in Barcelona, AMEC introduced the … Continue reading Going Back to the (Psychological) Roots of Measurement and Evaluation
In partnership with Ragan’s PR Daily, “How We Did It” is a series featuring IPR Trustees discussing a success in their public relations career. “We should go to the Maldives together.” That is not a sentence one would expect to hear a few minutes into a conversation with a previously unknown colleague at a conference. Yet that … Continue reading How We Did It: How Data-Driven Storytelling Can Take You Around the World
This article is a part of the Commission on Measurement & Evaluation. This article originally appears in The Communication Director. In an age of disinformation and filter bubbles, navigating a fragmented and disrupted media landscape requires, more than ever before, a finely tuned moral compass. So where does that leave the ethical communicator? The birth … Continue reading Do the Right Thing
This blog is a part of Measurement Month and originally appears in PR News. It is presented by the IPR Measurement Commission. Despite the many efforts to define standards, despite the Barcelona Principles 1.0 and 2. etc., in practical, day-to-day application, media measurement and evaluation has remained a largely theory-free zone. While that is understandable—communication … Continue reading The Lack of Real Intelligence in Media Intelligence
This blog is presented by the IPR Measurement Commission. “If a tree falls in a forest, and no one is around to hear it, does it make a sound?” A modern version of this 18th century thought experiment by the philosopher and cleric George Berkeley might read: “If the EU fines a big tech firm … Continue reading GDPR, ePrivacy, Copyright & Antitrust: The EU’s Long Game
This blog is presented by the IPR Measurement Commission. BledCom, the international public relations research symposium held every year in the beautiful village of Bled in Slovenia, celebrated its silver anniversary this year. From July 5th to 7th, almost 200 academics and practitioners got together to hear about the latest research and discuss the role … Continue reading BledCom 2018: Measurement and Evaluation in a VUCA World