Top 14 Public Relations Insights of 2019
All posts by Tina McCorkindale
In partnership with PR Daily, “How We Did It” is a series featuring IPR Trustees discussing a success in their public relations career. At an all-day board meeting last April, the Institute for Public Relations (IPR) Board of Trustees suggested we diversify our outreach efforts and create videos featuring IPR’s work. As the CEO of an industry … Continue reading How We Did It: IPR Creates Buzz with “In a Car” Video Series
Download the full report: 2019 IPR Disinformation in Society – Full ReportDownload the press release: Disinformation in Society – Press ReleaseDownload the slides: 2019 IPR Disinformation in Society Report – Shareable SlidesDownload social graphics: False News is a Problem, President Trump Key Findings and Disinformation Culprits This is an IPR Signature Study. Thank you to our … Continue reading 2019 IPR Disinformation in Society Report
Download Full Report: Mind the Gap: Women’s Leadership in Public Relations Download Social Graphics: Summary of Themes and The Call to Action This is an IPR Signature Study. Sponsored by IPR and KPMG. It’s well documented that men hold the vast majority of CEO positions in the top PR agencies, with some estimates topping nearly … Continue reading Mind the Gap: Women’s Leadership in Public Relations
False news can spread rapidly and extensively through social media, causing serious consequences for organizations that have a difficult time containing or correcting it. Last week, a research study published in Science, specifically studied how “true” and “false” news is spread online. Before this study, most research was either anecdotal or studied only one particular … Continue reading Why Lies Spread Faster Than the Truth and What PR Professionals Can Do About It
IPR President and CEO, Dr. Tina McCorkindale, traveled to Thailand to present at the 2017 AMEC Conference in Bangkok. She presented the following speech during the session, “Measurement and the PR & Communications Professional: Why Measurement Should be Non-negotiable!” Download (PDF): Measurement and the PR & Communications Professional: Why Measurement Should be Non-negotiable! Thank you … Continue reading Why Measurement Should be Non-Negotiable: Presented by Dr. Tina McCorkindale at the 2017 AMEC Conference
In May, the Institute for Public Relations released survey results in a report investigating the concept of Organizational Clarity, defined as the understanding and alignment an individual employee has about the organization and its vision, mission, values, strategy, and competitive reality. Similar to Organizational Clarity is the Page Society concept of Corporate Character, espoused in … Continue reading Intertwining Organizational Clarity and Corporate Character
The Institute for Public Relations (IPR) is thrilled to celebrate its birthday today! For 60 years, IPR has conducted, fostered, sponsored, and shared research that matters to the profession. On October 26, 1956, the Foundation for Public Relations Research and Education was chartered in New York, and 34 years later, the Foundation became the Institute … Continue reading Celebrating 60 Years of Research that Matters to the Profession and Looking Ahead to a Bright Future
This is the second in a series of blog posts for Measurement Month. Measurement, measurement, measurement. This term still plagues our industry, and is often in the spotlight as one of the areas where our profession needs improvement. Twenty-five years ago, under the leadership of Jack Felton, the Institute for Public Relations formed the Measurement … Continue reading Why is Measuring What We Do Still a Challenge?
Earlier this week, the field lost a great supporter and friend in Ward White. He was passionate about the profession and a fighter for the greater good. He cared tremendously about education. At Northwestern Mutual, he helped champion the Master’s Thesis of the Year award, given annually by IPR. I won that award 15 years … Continue reading In Remembrance of Ward White | “In All Things Give Thanks”
This is the first blog post in a two-part series highlighting the work of the 2016 IPR Annual Distinguished Lecturer Geoff Colvin, Senior Editor-at-Large at Fortune. Last week, PRWeek reported global PR revenue increased 5% in 2015 due in large part to digital media and technologies that have disrupted our industry. But what about the … Continue reading Designing the Best Human in an Age of Disruption
PRSA Foundation President Torod Neptune sat down with IPR President & CEO Tina McCorkindale to discuss the future of diversity in the field of public relations. What attracted you to the position of president with the PRSA Foundation? Originally I was inspired about the opportunity to support expanding the pool of talented, equipped practitioners entering … Continue reading The Road to Diversity: An Interview with PRSA Foundation President Torod Neptune