WE Communications analyzed the new rules of corporate reputation and how pressure is being put on brands to help solve three main issues: rising prices, a global climate crisis, and fears of job loss in an AI world. An online quantitative study of 14,801 consumer respondents was conducted across seven global markets from June 2, … Continue reading Corporate Brands in Motion 2023
WE Communications and the USC Annenberg Center for Public Relations examined how communications leaders are responding to the recent uptick of interest in AI. The study specifically measured practitioners’ levels of excitement and concern. A survey of roughly 400 communications leaders was conducted in April 2023. Key findings include:— 80% of respondents said AI will … Continue reading Should PR Practitioners Be Excited or Scared of AI?
This summary is provided by the IPR ESG and Purpose Research Library based on the original study WE Communications examined stakeholders’ expectations for corporate purpose initiatives. An online survey of 100,000+ consumers and business-decision makers across the globe was conducted in 2022. Key findings include:— 70% of respondents said they prefer that companies focus multiyear … Continue reading How Can Brands Lead Successful Purpose Initiatives?