Tag Archives: activism

Citation Woods, Chelsea L. (2018). “Are your tanks filled with orca tears?”: Crisis frames and message convergence in SeaWorld’s tanked Twitter campaign. Corporate Reputation Review, 21(1), 9–21. doi:10.1057/s41299-017-0039-y Summary The death of a whale trainer at its Orlando park in 2010 and the subsequent 2013 documentary Blackfish incited a host of problems for SeaWorld, from … Continue reading Seaworld’s Tanked Twitter Campaign: How to Frame Messages During a Crisis

Speech Bubble Reviews

Summary Previous research conducted on Noelle-Neumann’s spiral of silence theory has focused on how the theory manifests itself in various real-life situations, primarily in large and small group settings. Little research however, has explored what, if anything, changes when the spiral of silence theory is tested in an online environment. This paper is a mix … Continue reading How Internet Communications Are Affecting (and Being Affected by) the Spiral of Silence: Possible Implications for Grassroots Campaigns