This blog is provided by the IPR Digital Media Research Center Artificial intelligence (AI) has made a transformative impact on public relations practices. From the traditional adoption of AI in media monitoring and social media sentiment analysis, to the rapid development of generative AI in recent years, public relations professionals and organizational leaders are urged … Continue reading Can Corporate Social Responsibility Instill Warmth in Artificial Intelligence?
This abstract is provided by the IPR Organizational Communication Research Center Summary This study explored whether and how startup leaders in China use motivating language to foster relationships between startups and their employees. Startups are defined as privately-held, small-to-medium-sized enterprises which are less than ten years old and driven by innovation and tech. Because startup … Continue reading Cultivating Relationships with Startup Employees: The Role of Entrepreneurs