This blog is provided by the IPR Digital Media Research Center Artificial intelligence (AI) has made a transformative impact on public relations practices. From the traditional adoption of AI in media monitoring and social media sentiment analysis, to the rapid development of generative AI in recent years, public relations professionals and organizational leaders are urged … Continue reading Can Corporate Social Responsibility Instill Warmth in Artificial Intelligence?
This summary is provided by the IPR Organizational Communication Research Center Dr. Shan Xu and colleagues examined the adoption attitudes of artificial intelligence (AI) in the workplace over time. They studied the adoption process through the lens of the diffusion of innovations theory, which explains how different types of people and groups adopt technologies over … Continue reading Diffusion of Innovations Theory: Analyzing Employee Attitudes Toward Adoption of AI
This summary is provided by the IPR Digital Media Research Center McKinsey examined the current state of artificial intelligence (AI) and its use in organizations throughout recent years. An online survey of 1,684 participants was conducted from April 11-23, 2023. Key findings include:1.) 55% of respondents reported that their organizations have adopted AI and 40% said … Continue reading Generative AI’s Breakout Year