This summary post appears courtesy of the study’s author Dr. Marcia DiStaso...

The imperfection of humans is at the root of why we don’t always get along with one another. But that imperfection doesn’t excuse us for not “playing together nicely in the sandbox.” In the workplace, whether that sandbox is as large as an organization or as small as a work team, personal relationships among people o ...

This post appears courtesy of EUPRERA. The 2017 European Communication Monitor survey is based on responses from 3,387 communication professionals in 50 countries. Detailed analyses are available for 20 countries and different types of organizations (companies, non-profits, governmental, agencies). The study was organized by the European Public Relations Education and Research Association (EUPRERA) and the European Asso ...

Cindy Villafranca, Senior Communications Specialist at Southwest Airlines, shares how business leaders can put communication metrics to work. At the IPR-PRIME Research Conference in May, senior and emerging corporate and brand communicators learned from the top leaders in corporate communication about PR’s value. Villafranca sat down with Simon Locke, Founder & CEO of CommunicationsMa ...

Based on our recent survey of 100 U.S. executives about the PR firms they use, we were able to create a quadrant analysis of the key strengths, weaknesses, assets, and vulnerabilities of PR services. This can help firms prioritize their ongoing improvements. ...

Reputation is continuously recognized as one of the foundations on which to build organizational success (Key, 1995). When positive, reputation is considered to be one of the most valuable intangible assets any organizations can possess (Vidaver-Cohen, 2007). This is true for organizations both in the profit and nonprofit se ...

Personal Brand… is this a topic that you think or care about? Or do you discount it saying to yourself, “I don’t need to be concerned with this.” As entrepreneur, author and humanitarian activist Dan Pallotta stated, “Brand is everything, and everything is brand.” Just as companies care about their brands, you shou ...

In a time of constant digital innovation, the media environment today has introduced a new ability for consumers to broadcast their opinions about companies on global platforms. Social media in particular allows for content to circulate quickly and consistently. Perhaps most significantly, news stories can travel at a more rapi ...

What’s your leadership grade? The Plank Center Report Card 2017 suggests leadership in public relations is average (C+), and it’s not improving. In 2015 the Plank Center for Leadership in Public Relations and Heyman Associates produced its first Report Card on PR Leaders. Leaders earned passing grades for the five ...

This post appears courtesy of Makovsky. The full study can be found here. Nearly a decade has passed since the 2008 financial crisis, but its impact remains present in the minds and balan ...