Weberling, Brooke, Waters, Richard D., & Tindall, Natalie T. J. (2012). The role of text messaging in public relations: Testing the situational theory of publics for mobile giving campaigns. In S.C. Duhé (Ed.), New Media and Public Relations, 2nd Edition (pp. 189-197). New York: Peter Lang. Summary Text messaging has been one of the fastest … Continue reading The role of text messaging in public relations: Testing the situational theory of publics for mobile giving campaigns
