A research analysis of how employees and companies are discussing mental health on Twitter and recommendations for how organizations can address it Download Full Report (PDF): The Business Case for Focusing on Employee Mental Health Cision and the Institute for Public Relations (IPR) explored the conversation surrounding employee mental health including topics such as burnout, … Continue reading The Business Case for Focusing on Employee Mental Health
This blog is provided by the IPR Cision Insights Fellowship The Roe v. Wade reversal led to a series of ongoing protests both in support of and against abortion. The discourse put every company that does business in the U.S. in a tricky situation: determining how to strategically respond to this issue without offending their … Continue reading What Should Be Considered When Companies Weigh in on Controversial Social Issues? Takeaways from Companies’ Reactions to Roe V. Wade Reversal
An analysis of stakeholder conversations on Twitter about the environment and sustainability. Download Full Report (PDF): The Perceptions of Sustainability Cision and the Institute for Public Relations (IPR) examined the conversation around environmental, social, and corporate governance (ESG) topics. This second report focuses on the ‘E’ in ESG — environment and sustainability. Executive Summary Organizations are increasingly … Continue reading The Perceptions of Sustainability
Gainesville, Fla. – The Institute for Public Relations has awarded the 2021 Cision Insights Award to Texas Tech University doctoral candidate Cassandra Hayes. Hayes will receive a $1,000 stipend for publishing a research brief examining the role, impact, and influence of “villians” in perpetuating negative framing of brands and companies through social media channels. The … Continue reading Texas Tech University Doctoral Candidate Wins IPR Cision Insights Fellowship