Tag Archives: sustainability

This summary is provided by the IPR ESG Resource Page based on the original report by Morning Consult Morning Consult explored consumer attitudes, behaviors, and expectations toward sustainability. A survey of 2,210 U.S. adults was conducted from July 5-7, 2022. Key findings include: 1.) Consumers said that sustainability is most important for industries that are … Continue reading Consumer Knowledge About Sustainability Does Not Equal Understanding

An analysis of stakeholder conversations on Twitter about the environment and sustainability. Download Full Report (PDF): The Perceptions of Sustainability Cision and the Institute for Public Relations (IPR) examined the conversation around environmental, social, and corporate governance (ESG) topics. This second report focuses on the ‘E’ in ESG — environment and sustainability. Executive Summary Organizations are increasingly … Continue reading The Perceptions of Sustainability

This summary is provided by IPR based on the original study by Accenture” Accenture assessed how finance leaders approach ESG measurement and reporting. A survey was completed from August — September 2021 of 640 finance leaders across six countries. Key findings include: 78% of financial leaders said they were trying to understand the financial risk … Continue reading How are Financial Leaders Reporting ESG?

Summary Understanding the antecedents of green consumer behavior (GCB) is crucial for creating effective green marketing communications. The traditional attitude-behavior relationship model excludes affective factors (i.e. emotion), partially leading to inconsistent research findings. To better understand the antecedents of green consumer behavior, this study considers both affective and cognitive (i.e. knowledge) factors. Method A survey … Continue reading Does Integrating Environmental Values and Emotion in Green Marketing Communications Induce Sustainable Consumer Behavior?