PRWeek and Cision examined how communication impacts all aspects of business now more than ever before. A survey of 440 senior-level professionals was conducted from Sept. 15 – Oct. 5, 2022. Key findings include: 1.) 61% of global respondents said the “inability to measure impact effectively” was among their top four issues troubling strategic communicators … Continue reading Measuring Impact is a Main Concern for Communicators in 2023
Morning Consult examined brand trust across industries globally for 2022. A survey of 2,200 U.S. adults, 1,299 South Korean residents, and 1,000 residents each in Canada, China, France, Germany, India, Italy, Japan, and the U.K. was conducted April 8-14, 2022. Key Findings:1.) Household names with local roots helped boost consumer trust.— The No. 1 Most … Continue reading Most Trusted Brands of 2022
The use of disinformation by states and intelligence agencies to undermine their enemies and political rivals has become commonplace in recent years. Hacked emails, fake websites, and doctored photos and messages are now staple weapons for spies and government operatives globally. But these digital dark arts are no longer solely the providence of the espionage … Continue reading Defending an Organization Against Disinformation
Men, Linjuan Rita, & Tsai, Wan-Hsiu Sunny (2011). How companies cultivate relationships with publics on Social Network Sites: Evidence from China and the United States. Public Relations Review, 38(5), 723-730. Summary The popularity of Social Network Sites (SNSs) has become a worldwide phenomenon. Organizations are now building and maintaining SNS public pages to improve their … Continue reading How companies cultivate relationships with publics on Social Network Sites: Evidence from China and the United States