Morning Consult examined brand trust across industries globally for 2022. A survey of 2,200 U.S. adults, 1,299 South Korean residents, and 1,000 residents each in Canada, China, France, Germany, India, Italy, Japan, and the U.K. was conducted April 8-14, 2022. Key Findings:1.) Household names with local roots helped boost consumer trust.— The No. 1 Most … Continue reading Most Trusted Brands of 2022
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This summary is provided by IPR based on the original study by PwC PwC explored executive and consumer perspectives on brand trust. A survey of 503 business executives, 2,508 consumers, and 2,002 employees in the U.S. was conducted in May 2022. Key findings include: A trust gap exists between the perceptions of executives compared to consumers … Continue reading Trust: The New Currency for Business
Morning Consult discovered the companies and products that consumers trust in 2022. Two datasets were analyzed: Research Intelligence and Brand Intelligence. The Research Intelligence dataset was gathered from April 8-14, 2022, with a sample of over 11,000 people across 10 countries. The Brand Intelligence dataset was gathered March 3-April 3, 2022, among representative samples of … Continue reading How Much Does Trust Affect Consumer Decisions About Brands?