Tag Archives: globalization

October 24, 2023[Research Library], International/Country Specific, OCRC - Communication Behaviors, OCRC - Trust, Trust2023 Edelman trust barometer, Asia pacific, Edelman, globalization, international brands, trustMarium Abdulhussein

Edelman analyzed global trust in Asian brands. An online survey of more than 32,000 respondents across 28 countries was conducted November 1-28, 2022. Key findings include: 1.) 83% of Asian businesses reported a desire to expand overseas. — This desire was most pronounced from businesses in Indonesia, China, Thailand, and Vietnam. 2.) 26% of global … Continue reading Challenges and Opportunities for Asian-Based Businesses →

November 10, 2014OCRC - Leadership Communicationscross-cultural communication, culture difference, diversity in the workplace, East Asian culture, globalization, leadership style, multicultural groupsSarah Jackson

Topic: Leadership Communication Authors, Title and Publication Aritz, J., & Walker, R. C. (2014). Leadership styles in multicultural groups: Americans and East Asians working together. Journal of Business Communication, 51(1), 72-92. Summary The global economy has created new realities for businesses, and the need for understanding differing communication practices and cultural values is greater than ever, particularly with … Continue reading Leadership styles in multicultural groups: Americans and East Asians working together. →

July 12, 2012[Research Library], OCRC - Culture and Values, Organizational Communication Research Centercommunication effectiveness, electronic communication, employee communication, employee management, Employee Value Proposition (EVP), face-to-face communication, globalization, high-performing companies, internal communication, Measurement Publication, Organizational Values, return on investment (ROI), social mediaInstitute for Public Relations

Topic: Internal Communication and Employee Value Proposition Author(s), Title and Publication Towers Watson. (2010). Capitalizing on Effective Communication: Communication ROI Study Report. Towers Watson. Summary This report identified how high-performing companies inform and engage their employees in challenging economic times. The data were collected from a survey of 328 organizations that represent five million employees … Continue reading Capitalizing on Effective Communication: Communication ROI Study Report →