Metric name Return on Investment (ROI) Standards area Business results Metric description and application Organizations investing in public relations programs want to understand what they are getting for their money—and legitimately so. Yet hard financial numbers are usually not so easy to come by. When public relations professionals speak of ROI, or the “return on … Continue reading Return on Investment (ROI)
Topic: Best Practices in Employee Communication Author(s), Title and Publication Gay, C., Mahoney, M., & Graves, J. (2005). Best practices in employee communication: A study of global challenges and approaches. San Francisco: IABC Research Foundation. Summary This comprehensive study identified four primary challenges facing employee communicators. The project included a review of case studies, interviews … Continue reading Best practices in employee communication: A study of global challenges and approaches
Topic: Organizational Communication and Financial Performance Author(s), Title and Publication Watson Wyatt. (2004). Connecting Organizational Communication to Financial Performance—2003/2004 Communication ROI Study. Watson Wyatt: Worldwide Research Report. Summary With data collected from 267 leading U.S. organizations, this report investigated the impact of communication on financial performance. It found that better communications resulted in a higher … Continue reading Connecting Organizational Communication to Financial Performance—2003/2004 Communication ROI Study
Topic: Internal Communication and Employee Value Proposition Author(s), Title and Publication Towers Watson. (2010). Capitalizing on Effective Communication: Communication ROI Study Report. Towers Watson. Summary This report identified how high-performing companies inform and engage their employees in challenging economic times. The data were collected from a survey of 328 organizations that represent five million employees … Continue reading Capitalizing on Effective Communication: Communication ROI Study Report
Topic: Measurement of ROI for Internal Communication Author(s), Title and Publication Meng, J., & Berger, B. (2010). How Top Business Communicators Measure the Return on Investment (ROI) of an Organization’s Internal Communication Efforts. Institute for Public Relations. Summary This study examined how and to what extent top business communicators measure the return on investment (ROI) … Continue reading How Top Business Communicators Measure the Return on Investment (ROI) of an Organization’s Internal Communication Efforts