Tag Archives: return on investment (ROI)

December 12, 2023[Research Library], Digital Media Research Center, DMRC- Digital/Social Mediaartificial intelligence, communications, digital investment, digital literacy, Digital media, investment, Marketing, return on investment (ROI), ROI, social mediaKatie McKechnie

Hootsuite analyzed how social media and artificial intelligence (AI) will play a role in ROI for organizations in 2024. A survey of 4,281 marketers and 4,508 consumers was conducted in August 2023, along with an analysis of 1 million anonymized social posts and 15,557 articles from major social media reporting organizations. Key findings include: 1.) … Continue reading How Social Media Can Impact ROI in 2024 →

June 3, 2013[Research Library], 3. Return on Investment and Related Metrics, MC - Measurement 101, MC - Standards, Measurement Commission, Standardsreturn on investment (ROI)David Geddes

Metric name Return on Investment (ROI) Standards area Business results Metric description and application Organizations investing in public relations programs want to understand what they are getting for their money—and legitimately so. Yet hard financial numbers are usually not so easy to come by. When public relations professionals speak of ROI, or the “return on … Continue reading Return on Investment (ROI) →

July 12, 2012[Research Library], OCRC - Best Practices, OCRC - Measurement, OCRC - Trust, Organizational Communication Research Centerbest practices, business strategy, communication roles, communicator challenges, employee alignment, employee communication, front-line manager communication, information overload, internal communication, leader communication, organizational communication, return on investment (ROI)Institute for Public Relations

Topic: Best Practices in Employee Communication Author(s), Title and Publication Gay, C., Mahoney, M., & Graves, J. (2005). Best practices in employee communication: A study of global challenges and approaches. San Francisco: IABC Research Foundation. Summary This comprehensive study identified four primary challenges facing employee communicators. The project included a review of case studies, interviews … Continue reading Best practices in employee communication: A study of global challenges and approaches →

July 12, 2012[Research Library], Investor Relations, OCRC - Measurement, Organizational Communication Research Centercommunication effectiveness, effective communication, employee communication, Employee Retention, employee turnover, external communication, financial performance, internal communication, Measurement Publication, organizational communication, return on investment (ROI)Institute for Public Relations

Topic: Organizational Communication and Financial Performance Author(s), Title and Publication Watson Wyatt. (2004). Connecting Organizational Communication to Financial Performance—2003/2004 Communication ROI Study. Watson Wyatt: Worldwide Research Report. Summary With data collected from 267 leading U.S. organizations, this report investigated the impact of communication on financial performance. It found that better communications resulted in a higher … Continue reading Connecting Organizational Communication to Financial Performance—2003/2004 Communication ROI Study →

July 12, 2012[Research Library], OCRC - Culture and Values, Organizational Communication Research Centercommunication effectiveness, electronic communication, employee communication, employee management, Employee Value Proposition (EVP), face-to-face communication, globalization, high-performing companies, internal communication, Measurement Publication, Organizational Values, return on investment (ROI), social mediaInstitute for Public Relations

Topic: Internal Communication and Employee Value Proposition Author(s), Title and Publication Towers Watson. (2010). Capitalizing on Effective Communication: Communication ROI Study Report. Towers Watson. Summary This report identified how high-performing companies inform and engage their employees in challenging economic times. The data were collected from a survey of 328 organizations that represent five million employees … Continue reading Capitalizing on Effective Communication: Communication ROI Study Report →

July 12, 2012[Research Library], OCRC - Measurement, Organizational Communication Research Centerbusiness-outcome metrics, communication effectiveness, communication value, employee communication, employee surveys, internal communication, Measurement Publication, return on investment (ROI), Watson/Wyatt surveyBruce Berger

Topic: Measurement of ROI for Internal Communication Author(s), Title and Publication Meng, J., & Berger, B. (2010). How Top Business Communicators Measure the Return on Investment (ROI) of an Organization’s Internal Communication Efforts. Institute for Public Relations. Summary This study examined how and to what extent top business communicators measure the return on investment (ROI) … Continue reading How Top Business Communicators Measure the Return on Investment (ROI) of an Organization’s Internal Communication Efforts →