This blog is presented by the IPR Organizational Communication Research Center. In this blog, the author shares a few communication approaches that can help engage millennials better. The ongoing debate on engaging millennials now probably has an outcome. The verdict – millennials are just like every other generation1. When we are younger, we value our … Continue reading Five Recommendations to Communicate Effectively with Millennials
McCorkindale, Tina M.; DiStaso, Marcia W.; & Fussell Sisco, Hilary (2013). How Millennials are engaging and building relationships with organizations on Facebook. The Journal of Social Media in Society, 2(1), 67-87. Summary More than half of Facebook’s 900 million active users in the U.S. consist of the Millennial generation (ages 13 to 29). With more … Continue reading How Millennials are engaging and building relationships with organizations on Facebook